Business Plan Development Training for Students at SMK Mataram Semarang
DOI:
https://doi.org/10.58466/bgyp0g18Keywords:
Business Plan, Development Training, Vocational High School, SMK MataramAbstract
This community service program aims to provide mentoring in business plan development for students at SMK Mataram Semarang to strengthen their future skills in the creative economy era. The program targets students from various skill areas with significant potential for development into creative businesses, such as culinary, fashion, hospitality, and services. Through this program, students are expected to not only understand the theoretical concept of entrepreneurship but also develop a realistic, measurable, and implementable business plan.The activities were carried out through several stages, namely: socialization and pre-test to map students' initial knowledge about entrepreneurship and business plans, training on entrepreneurship materials and introduction to business plan components in a simple and contextual manner, intensive mentoring in preparing business plans in groups, including business profiles, products and markets, marketing-operational strategies, and financial plans, and presentations (pitching) of students' business plans and evaluation of activity results.The expected outcomes of this program are: increased student entrepreneurial knowledge and attitudes, the development of business plans for several student business groups that are feasible to develop, the development of business plans that can be used by teachers on an ongoing basis, and the strengthening of an entrepreneurial culture within the SMK Mataram environment. Thus, this activity is expected to contribute to preparing vocational high school graduates with the vocational competencies and future skills necessary to compete and be independent in the creative economy era.
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References
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