Implementation of Digital Marketing among MSME Operators in Brumbungan Urban Village, Central Semarang District, Semarang City
DOI:
https://doi.org/10.58466/aptwgf93Keywords:
Digital Marketing, Marketplace, MSMEsAbstract
The Community Service program involved education, training, and mentoring for MSMEs in Brumbungan Village, Central Semarang District, on the use of digital marketing through the Shopee and TikTok Shop marketplaces. Participants were given an understanding of the importance of digital transformation in product marketing and the various benefits of marketplaces, such as expanding market reach, increasing product visibility, simplifying transactions, and supporting business growth. In addition to the material, participants were also guided through the process of creating accounts and managing online stores.
The program continued with a discussion and Q&A session to assess participants' knowledge and experience in utilizing digital technology. The community service team administered a pre-test before and a post-test after the training to gauge participants' understanding. The discussion revealed that most MSMEs still rely on conventional marketing and have not yet optimally utilized marketplaces as a marketing tool.
The results of the program demonstrated an increase in participants' knowledge, skills, and motivation in using marketplaces as a digital marketing tool. Participants successfully created online stores, understood how to upload products, and began to recognize the importance of digital marketing in developing their businesses. With this training and mentoring, it is hoped that MSMEs will be able to utilize the market sustainably to expand their market share, increase their competitiveness, and encourage increased sales of their products.
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