Training Of Digital Marketing MSMES In Rejoso Peterongan Jombang Islamic Boarding School Area

Risnawati Risnawati; Mas’adah Mas’adah; Cuk  Triono Singgih; Yanuangga  Galahartlambang; Yulia  Firdawati

doi:10.58466/literasi.v2i1.1325

Authors

Risnawati Risnawati Institusi Universitas Tadulako
Mas’adah Mas’adah Institut Teknologi dan Bisnis Ahmad Dahlan Lamongan
Cuk Triono Singgih Institut Teknologi dan Bisnis Ahmad Dahlan Lamongan
Yanuangga Galahartlambang Institut Teknologi dan Bisnis Ahmad Dahlan Lamongan
Yulia Firdawati Institut Teknologi dan Bisnis Ahmad Dahlan Lamongan

https://doi.org/10.58466/literasi.v2i1.1325

Keywords:

MSME , Digital marketing

Abstract

The impact of COVID 19 has greatly reduced product marketing for the business world, including MSMEs, especially those still using traditional products. Based on these problems, MSME actors are required to make changes in marketing their products through social media or known as digital marketing. The purpose of this abdimas activity is to provide knowledge and training for MSMEs about digital marketing for marketing by utilizing social media. The method of abdimas activities are lectures, discussions and direct training to MSME actors. The abdimas participants, namely MSME actors in the Pondok Pesantren area, do not yet know the digital marketing system to offer products. The total number of associations is about 125 business actors who follow 25 people. The results from abdimas are that participants get additional knowledge and knowledge about digital marketing starting from the understanding, types, and uses for marketing MSME products and participants can create content and captions to support product picture/photo/video posts on Instagram accounts

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