Strategi Digital Marketing Untuk Meningkatkan Pemasaran UMKM Di Kelurahan Turi Kota Blitar

Amanda Dhea Restina; Chrystia  Aji putra; Rista  Dwi Evitasari; Desy  Windi Prawita; Faza  Nailinajiyah Darmayanti; Nadia  Shafia Putri Alyzia; Alifiyasintadewi  Nurqodri; Dimas  Puji Utomo; Prima  Luhur Pambudi

doi:10.58466/literasi.v2i2.1289

Authors

Amanda Dhea Restina Universitas Pembangunan Nasional “Veteran” Jawa Timur
Chrystia Aji putra Universitas Pembangunan Nasional “Veteran” Jawa Timur
Rista Dwi Evitasari Universitas Pembangunan Nasional “Veteran” Jawa Timur
Desy Windi Prawita Universitas Pembangunan Nasional “Veteran” Jawa Timur
Faza Nailinajiyah Darmayanti Universitas Pembangunan Nasional “Veteran” Jawa Timur
Nadia Shafia Putri Alyzia Universitas Pembangunan Nasional “Veteran” Jawa Timur
Alifiyasintadewi Nurqodri Universitas Pembangunan Nasional “Veteran” Jawa Timur
Dimas Puji Utomo Universitas Pembangunan Nasional “Veteran” Jawa Timur
Prima Luhur Pambudi Universitas Pembangunan Nasional “Veteran” Jawa Timur

https://doi.org/10.58466/literasi.v2i2.1289

Keywords:

Socialization, Training, Mentoring, Digital Marketing

Abstract

The development of technology today has greatly improved, resulting in influential business efforts of both large and small. Activities in promoting products globally can increase sales volume and profit by using digital marketing. In the majesty of Turi, there are quite a few societies that do business. However, among the MSMEs that have developed, they are still hampered by a lack of knowledge about online marketing. The reason many business actors do not carry out E-commerce activities is because they are more comfortable selling offline (directly), not interested in selling online and lack of knowledge or skills in online marketing. Therefore, a digital marketing strategy activity was held to increase the marketing of MSMEs in Turi Village in Blitar City. The goal is a strategic effort to increase marketing potential through digital marketing for MSMEs in Turi Village, Sukorejo District, Blitar City. The methods used in this activity are socialization, discussion, training and mentoring. The digital marketing strategy to increase marketing for MSMEs in Turi Village, Sukorejo District, Blitar City is carried out in several stages, namely digital marketing socialization and digital marketing training and assistance. It is hoped that MSMEs can apply product photos to attract consumer interest, use a marketplace, create a website to promote MSME products in Turi Village to increase marketing through social media

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