Pendampingan Dan Pengembangan Umkm Di Kelurahan Kepanjenlor Kota Blitar Melalui Re-Branding Dan Integrated Marketing Communication (IMC)

Muhammad Nashir Hasan; Mu’tasim  Billah; Isna  Agustina Safira; Aura  Arindra Ramadhani; Annisa’  Laras Atie; Lintang  Aji Arroziqi; Ira  Wikartika; Muhammad  Ahmi Husein

doi:10.58466/literasi.v2i2.1576

Authors

Muhammad Nashir Hasan Universitas Pembangunan Nasional Veteran, Jawa Timur
Mu’tasim Billah Universitas Pembangunan Nasional Veteran, Jawa Timur
Isna Agustina Safira Universitas Pembangunan Nasional Veteran, Jawa Timur
Aura Arindra Ramadhani Universitas Pembangunan Nasional Veteran, Jawa Timuridno
Annisa’ Laras Atie Universitas Pembangunan Nasional Veteran, Jawa Timur
Lintang Aji Arroziqi Universitas Pembangunan Nasional Veteran, Jawa Timur
Ira Wikartika Universitas Pembangunan Nasional Veteran, Jawa Timur
Muhammad Ahmi Husein Universitas Pembangunan Nasional Veteran, Jawa Timur

https://doi.org/10.58466/literasi.v2i2.1576

Keywords:

Re-branding, Integrated Marketing Communication (IMC), Inovation, Devotion

Abstract

Re-Branding is an effort by a company to change and re-new their brand, with the intention to make it better. Re-branding does not ignore the initial goal of its company, which is profit-oriented. IMC is the approach that makes sure a communication of the brand is conformable for your marketing channel. The purpose of this service is to promote digitally and help the product development in order to increase the quality. The methods that are used in this service are observing the UMKM, designing logo with supergraphic, and conceiving the design of UMKM product inovation. The result of this service is the increase of enthusiasm of the UMKM in Kepanjenlor village, Kepanjen Kidul Sub-District, Blitar city. They are excited in the process of rebranding and IMC

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