Instagram Sebagai Media Dalam Upaya Peningkatan Umkm Taman Hutan Raya Pakal 1 Melalui Digital Marketing

Authors

  • Fabella Aprilia Duarsa Universitas Pembangunan Nasional “Veteran” Jawa Timur
  • Niniek Imaningsih Universitas Pembangunan Nasional “Veteran” Jawa Timur
  • Cholid Fadil Universitas Pembangunan Nasional “Veteran” Jawa Timur

DOI:

https://doi.org/10.58466/literasi.v2i2.496

Keywords:

Digital Marketing, MSMEs, Social Media, Instagram

Abstract

This community service activity aims to help MSME actors in increasing their business after the many shocks in the economic area during the Coronavirus pandemic so that they can continue to run and be able to rise from all the losses that have occurred. The most effective effort to do is to do Digital Marketing through various social media stages, one of which is Instagram. The form of promotion in a business is the key to the success of the business. In addition to saving promotion costs, it is also faster in conveying information to the public. This is certainly very beneficial for MSME actors in the Pakal Forest Park area.

References

Rosita, R. (2020). PENGARUH PANDEMI COVID-19 TERHADAP UMKM DI INDONESIA. JURNAL LENTERA BISNIS, 9(2). https://doi.org/10.34127/jrlab.v9i2.380

Rahmadan, R., Indrawari, I., & Ridwan, E. (2021). PENGARUH PANDEMI COVID-19 TERHADAP DAMPAK IMPLEMENTASI EKONOMI DIGITAL PADA UMKM. Menara Ilmu, 15(1). https://doi.org/10.31869/mi.v15i1.2384

Prajarini, D., & Sayogo, D. (2021). PENGARUH DESAIN POST INSTAGRAM TERHADAP MINAT PEMBELIAN PRODUK UMKM KEDAI KOPI DI KABUPATEN SLEMAN. ANDHARUPA: Jurnal Desain Komunikasi Visual &Multimedia,7(01).https://doi.org/10.33633/andharupa.v7i01.4139

Ambarwati, D., & Murdiyanto, E. (2021). Optimalisasi Peran UMKM dan Pokdarwis pada Wisata Sumber Banteng dengan Media Digital Marketing dan Marketplace. Archive: Jurnal Pengabdian Kepada Masyarakat, 1(1). https://doi.org/10.55506/arch.v1i1.7

Hardilawati, W. laura. (2020). Strategi Bertahan UMKM di Tengah Pandemi Covid-19. Jurnal Akuntansi Dan Ekonomika, 10(1). https://doi.org/10.37859/jae.v10i1.1934

Cendana, M. (2019). PEMANFAATAN SOSIAL MEDIA SEBAGAI STRATEGI PROMOSI BAGI KEBERLANGSUNGAN BISNIS UMKM. Journal Community Development and Society, 1(1). https://doi.org/10.25139/cds.v1i1.1649

Kusuma, D. F., & Sugandi, M. S. (2019). Strategi Pemanfaatan Instagram Sebagai Media Komunikasi Pemasaran Digital Yang Dilakukan Oleh Dino Donuts. Jurnal Manajemen Komunikasi, 3(1). https://doi.org/10.24198/jmk.v3i1.12963

Prihatiningsih, W. (2017). Motif penggunaan media sosial instagram di kalangan remaja. Communication, 8(1), 51–65.

Rosita, R. (2020). PENGARUH PANDEMI COVID-19 TERHADAP UMKM DI INDONESIA. JURNAL LENTERA BISNIS, 9(2). https://doi.org/10.34127/jrlab.v9i2.380

Downloads

Published

2022-07-31

How to Cite

Fabella Aprilia Duarsa, Niniek Imaningsih, & Cholid Fadil. (2022). Instagram Sebagai Media Dalam Upaya Peningkatan Umkm Taman Hutan Raya Pakal 1 Melalui Digital Marketing. Literasi: Jurnal Pengabdian Masyarakat Dan Inovasi, 2(2), 1220-1226. https://doi.org/10.58466/literasi.v2i2.496

Issue

Section

ARTICLE