Capability To Adapt To Digital MSMES In Palu City

Authors

  • Risnawati Universitas tadulako
  • Syahir Natsir Universitas/Institusi; Alamat Universitas/Institusi Universitas Tadulako/ Fakultas Ekonomi dan Bisnis / Jl. Soekarno Hatta No.KM. 9, Tondo, Mantikulore, Kota Palu, Sulawesi Tengah 94148
  • Niluh Putu Evvy Rossanty Universitas/Institusi; Alamat Universitas/Institusi Universitas Tadulako/ Fakultas Ekonomi dan Bisnis / Jl. Soekarno Hatta No.KM. 9, Tondo, Mantikulore, Kota Palu, Sulawesi Tengah 94148
  • Wiri Wirastuti Universitas/Institusi; Alamat Universitas/Institusi Universitas Tadulako/ Fakultas Ekonomi dan Bisnis / Jl. Soekarno Hatta No.KM. 9, Tondo, Mantikulore, Kota Palu, Sulawesi Tengah 94148
  • Rudy Gosal Universitas/Institusi; Alamat Universitas/Institusi Universitas Tadulako/ Fakultas Ekonomi dan Bisnis / Jl. Soekarno Hatta No.KM. 9, Tondo, Mantikulore, Kota Palu, Sulawesi Tengah 94148
  • Faruq A. H. Lamusa Universitas/Institusi; Alamat Universitas/Institusi Universitas Tadulako/ Fakultas Ekonomi dan Bisnis / Jl. Soekarno Hatta No.KM. 9, Tondo, Mantikulore, Kota Palu, Sulawesi Tengah 94148

DOI:

https://doi.org/10.58466/literasi.v2i1.290

Keywords:

Adaptability

Abstract

After COVID 19 was announced as a global pandemic, businesses suddenly changed everything from work processes, business strategies to the most basic things like interactions. COVID-19 has also changed consumer behavior patterns, everyone will start to get used to online shopping. The digital adaptation of SMEs is needed to deal with the existing conditions. This adaptability will be socialized to SMEs typical of Palu City. The purpose of this service is to provide knowledge about the adaptability of digital SMEs in the city of Palu so that they can adapt to rapidly changing business developments according to market demands. The culinary MSME actors typical of the city of Palu are very enthusiastic about accepting the arrival of the service team, while showing the current conditions faced during the COVID-19 pandemic. Culinary SMEs typical of the city of Palu need assistance in making business decisions. In addition, culinary SMEs typical of the city of Palu also require skill ups or even new skills in order to be able to adapt to business developments that are rapidly changing according to market demands.

References

Ambar, R., & Sari, W. P. (2021). Komunikasi Pemasaran UMKM dalam Beradaptasi di Masa Pandemi Covid-19 (Studi Kasus Hello Cafe). Prologia. https://doi.org/10.24912/pr.v5i1.10107

Miles, R. E., Snow, C. C., Meyer, A. D., & Coleman, H. J. (1978). Organizational strategy, structure, and process. Academy of Management Review. Academy of Management. https://doi.org/10.5465/AMR.1978.4305755

Muafi, Grabara, J., Sudiyarto, & Siswanti, Y. (2019). Business strategy, organizational structure, work processes: are the alignment?: Acces la Success Acces la Success. Calitatea.

Noordyanto, N. (2021). Fungsi Signage Mcdonald’s Drive Thru dalam Perspektif Sosial Budaya. Ars: Jurnal Seni Rupa Dan Desain. https://doi.org/10.24821/ars.v24i1.4718

Ployhart, R. E., & Bliese, P. D. (2006). Individual Adaptability (I-ADAPT) Theory: Conceptualizing the Antecedents, Consequences, and Measurement of Individual Differences in Adaptability. In Advances in Human Performance and Cognitive Engineering Research. https://doi.org/10.1016/S1479-3601(05)06001-7

Pulakos, E. D., Schmitt, N., Dorsey, D. W., Arad, S., Hedge, J. W., & Borman, W. C. (2002). Predicting adaptive performance: Further tests of a model of adaptability. Human Performance. https://doi.org/10.1207/S15327043HUP1504_01

Thaha, A. F. (2020). Dampak Covid-19 Terhadap UMKM di Indonesia. Jurnal Lentera Bisnis.

Downloads

Published

2022-01-31

How to Cite

Risnawati, Syahir Natsir, Niluh Putu Evvy Rossanty, Wiri Wirastuti, Rudy Gosal, & Faruq A. H. Lamusa. (2022). Capability To Adapt To Digital MSMES In Palu City. Literasi: Jurnal Pengabdian Masyarakat Dan Inovasi, 2(1), 419 - 422. https://doi.org/10.58466/literasi.v2i1.290

Issue

Section

ARTICLE

Most read articles by the same author(s)