Implementation of Digital Marketing in E-Commerce to Increase Sales Marning UMKM

Authors

  • Lulud Oktaviani Universitas Teknokrat Indonesia
  • Ahmad Ari Aldino Universitas Teknokrat Indonesia; , Jl. ZA. Pagar Alam No.9 -11, Labuhan Ratu, Kec. Kedaton, Kota Bandar Lampung, Lampung 35132 E
  • Jupriyadi Universitas Teknokrat Indonesia; , Jl. ZA. Pagar Alam No.9 -11, Labuhan Ratu, Kec. Kedaton, Kota Bandar Lampung, Lampung 35132 E
  • Suaidah Universitas Teknokrat Indonesia; , Jl. ZA. Pagar Alam No.9 -11, Labuhan Ratu, Kec. Kedaton, Kota Bandar Lampung, Lampung 35132 E
  • Yuni Tri Lestari Universitas Teknokrat Indonesia; , Jl. ZA. Pagar Alam No.9 -11, Labuhan Ratu, Kec. Kedaton, Kota Bandar Lampung, Lampung 35132 E

DOI:

https://doi.org/10.58466/literasi.v2i1.286

Keywords:

Digital Marketing, Corn Marning

Abstract

The Covid-19 pandemic affected national economic growth which was corrected negatively at the end of 2020. To increase economic growth in rural areas during the Covid-19 pandemic, the Government issued a policy to strengthen the village economy through several programs managed by rural communities and supported by local village funding. Lecturers from universities who have to carry out tridharma activities also take part in carrying out community service activities. One of them is community service activities for the assisted villages which are carried out in Margo Jadi village, East Mesuji District, Mesuji Regency, Lampung Province. The benefits of this service are expected to be able to find and increase the added value of products/services produced by the local village community through the development of digital marketing selling corn marning.

References

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Published

2022-01-31

How to Cite

Oktaviani, L., Ahmad Ari Aldino, Jupriyadi, Suaidah, & Yuni Tri Lestari. (2022). Implementation of Digital Marketing in E-Commerce to Increase Sales Marning UMKM. Literasi: Jurnal Pengabdian Masyarakat Dan Inovasi, 2(1), 369 - 37. https://doi.org/10.58466/literasi.v2i1.286

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ARTICLE