Implementation of Digital Marketing in E-Commerce to Increase Sales Marning UMKM
DOI:
https://doi.org/10.58466/literasi.v2i1.286Keywords:
Digital Marketing, Corn MarningAbstract
The Covid-19 pandemic affected national economic growth which was corrected negatively at the end of 2020. To increase economic growth in rural areas during the Covid-19 pandemic, the Government issued a policy to strengthen the village economy through several programs managed by rural communities and supported by local village funding. Lecturers from universities who have to carry out tridharma activities also take part in carrying out community service activities. One of them is community service activities for the assisted villages which are carried out in Margo Jadi village, East Mesuji District, Mesuji Regency, Lampung Province. The benefits of this service are expected to be able to find and increase the added value of products/services produced by the local village community through the development of digital marketing selling corn marning.
References
Aisa, S., & Piu, S. W. (2015). Perancangan Sistem Informasi E-Marketing Pada PT. Batara Sarana Mandiri. Prosiding Seminar Ilmiah Sistem Informasi Dan Teknologi Informasi, 4(2), 172–181.
Budi, H. S., Pujiasmoro, W., Wijaya, H., & Yuliyanti, Y. (2013). Analisis dan Perancangan Sistem E-Marketing pada PT. Nordic Lift Truck. ComTech: Computer, Mathematics and Engineering Applications, 4(1), 76. https://doi.org/10.21512/comtech.v4i1.2685
Hassan, S., Nadzim, S. Z. A., & Shiratuddin, N. (2015). Strategic Use of Social Media for Small Business Based on the AIDA Model. Procedia - Social and Behavioral Sciences, 172, 262–269. https://doi.org/10.1016/j.sbspro.2015.01.363
Nugraha, Y. M. (2018). Analisis Potensi Promosi Pariwisata Halal Melalui E-Marketing Di Kepulauan Riau. Jurnal Penelitian Dan Karya Ilmiah Lembaga Penelitian Universitas Trisakti, 3(2), 63–68.
Setiawati, I., Novandalinda, A., & Retno, P. (2017). Pemanfaatan media sosial sebagai sarana pemasaran. 13(1), 1–12.
Setiawati, I., & Widyartati, P. (2017). Pengaruh Strategi Pemasaran Online Terhadap Peningkatan Laba Umkm. Strategi Komunikasi Pemasaran, 20, 1–5. file:///C:/Users/BAYU/Downloads/Documents/263-760-1-PB.pdf
UU No. 20 Tahun 2008. (2008). UU No. 20 Tahun 2008. UU No. 20 Tahun 2008, 1, 1–31.
Virgioni, D. (2020). ANALISIS PENGARUH KONSEP AIDA (ATTENTION, INTEREST, DESIRE, ACTION) TERHADAP EFEKTIFITAS PERIKLANAN; STUDI KASUS PADA PT. TOMMINDO INTI PRIMA PANGKALPINANG. JURNAL PROGRESIF MANAJEMEN BISNIS (JIPMB), STIE-IBEK, 7(2), 83–92.