Pengenalan Desain Produk Estetik Untuk Membangun Brand Awareness Melalui Digitalisasi Oleh Kelompok UPPKS Maju Bersama Kecamatan Beringin

Abstract

Chips are one of the processed products of the Maju Bersama UPPKS group, Beringin District. The introduction of processed chips by the UPPKS Maju Bersama group was not supported through digitization, product packaging design, or digital advertising. With this problem, USU Social Welfare students created a service program for the Maju Bersama UPPKS group about the importance of making aesthetic product designs and digital promotions or promotions through social media to expand the market. Service activities through the UPPKS group through digital learning and product design methods to build brand awareness in the UPPKS Maju Bersama group, Beringin District, are expected to help market products and achieve group welfare in accordance with the objectives of the UPPKS program. Interventions in this practicum using the Mezzo Intervention by Zastrow include; Intake Case, Assessment and Intervention Planning, Member Selection, Group Development, Evaluation and Termination.